Many are turning to banner advertising as an effective way to get their message to a large group of people in a relatively short time. The banner message is first created. In seven feet tall letters, the banner could be 120 feet long or more. When that is in place, a plane with a hook on its tail flies low and snags the tow rope. As it is pulled through the sky, virtually everyone below will read the message.
Billboard ads are highway billboard messages pulled behind planes. The message either contains logos, words, or photographs. They are used to advertise a product, a service, a charity, or a special event. Individuals have used banners to recognize an achievement, to congratulate someone on an honor, or even to propose marriage.
Due to the nature of the United States’ political system, it seems someone is virtually always running for office somewhere, especially during the summer and fall of major election years. In recent years, some candidates have used aerial ads to spread their message, and for good reason. Banner or billboard ads as described above are an ideal way of promoting a candidate. Here are some reasons why this is true.
First, banner or billboard ads focus on a given constituency. Unlike magazines that could be read by people far outside the voting district the candidate represents, or TV ads that have to be repeated over and over, banner ads are flown over just the area of a city, county, or state where those eligible to vote for him or her live.
Second, the ads reach a large number of people in a short period of time. Yes, it is best to shake hands with each person in the district, but this is not always possible or practical. A billboard or banner flying over a city, sports event, political rally, or beach will put the name and slogan of the candidate before the people in a matter of minutes.
Third, billboards and some banners can include a picture of the candidate. Imagine a giant photograph floating over the voters in your district with your name connected with it! The drone of the engine will get people’s attention. The banner demands to be read. Then, when they go to the ballot box, the voters will be more likely to recognize your name and, if they are undecided, to vote for you.
Yes, personal contact is best. Nothing beats getting out, meeting the people, and finding out what is important to them. The banner or billboard going before or after the visit will only reinforce this is a candidate who wants their vote. All this culminates in more votes on election day.
A major advantage of this method of promotion is the cost. Banners are a one time expense but, if you plan to run again, the banner can be stored and used without additional cost of production. Few other methods of advertising could make this claim. It is one of the cheapest methods of getting a candidate’s name before the constituency in a short period of time. Others have used it successfully and will attest to its success.
Since 1996, AirSign has been providing innovative aerial advertising. The video on their website compares the effectiveness of traditional advertising methods. California Aerial Advertising is just one of many markets they service.
